HISTORY

Pet City Group is a family owned business founded in 1988. From 1988 to 1995 the company operated as wholesaler by importing and distributing pet products to more than 1.500 pet shops in Greece. However, in 1996 the interest of the owner was fueled in retailing. Since then, the company managed to become (and still is) the leading specialty retailer of services and solutions for the lifetime needs of pets in Greece. There are currently 70 corporate stores – and counting – in the center and the suburbs of Athens, Thessaloniki and Halkida. Company’s sales are increasing by almost 10% each year, reaching a total of €38.500.000 in 2019. Pet City Group aims to expand further in the next 5 years via retail, wholesale and the e-shops, to acquire 40% – 45% of the pet market (non super-market).
The total area of Pet City’s owned headquarters and logistics is 20.000m² with 9.000 pallet capacity.
Pet City’s success is in large part due to the more than 650 employees. Emphasis is placed on constant training on each employee in their respective job. To ensure first class customer service to the 3.000.000 customers that enter the stores annually, all personnel are put through field training programs on a regular basis.
Pet City’s stores are stocked with over 18.000 products, including top of the line brands, with hundreds of items sold exclusively in Pet City. Currently the company is developing its own private label products, in some of the main categories of the market.
Pet City Group’s services also include pet grooming run by specialists and the largest stores offer expert veterinarian care. In Glyfada you will find our Veterinarian Center, “Vet City”, providing a full range of health care and emergency services. It is equipped with the latest medical facilities and includes experienced veterinarians in its staff.
Today, Pet City Group has focused a lot on developing a thorough marketing perspective aiming to enhance and strengthen its relationship with Greek consumers, as it is imperative to always hear and try hard to satisfy our customers’ needs. This is why Pet City has constructed e-shops with high quality products in reasonable prices. Pet City Group keeps building strong relationships with international companies to further enhance its inventory. The corporate goal for the next three years is to reach 100 stores in Greece, continuing the steady expansion and increase of our market share which now holds around 26% of the pet market (non super-market).

Pet City is the Νο1 chain of Pet Stores in Greece,
and has grown to acquire the 9th place of Pet Shop chains in Europe.

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Pet City Sales (2019)

TIMELINE

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  • 1988

    Company Foundation Founded and operated as importer and wholesaler, distributing pet products to more than 1.500 pet shops.

  • 1996

    1996

    First retail store in Paiania

  • 1998

    1998

    First MEGA store in Glyfada

  • 2001

    Buying out CITY ZOO, acquiring a bigger share of the market

  • 2004

    Opening of 2 new Pet City stores

  • 2005

    Opening of 1 new Pet City store

  • 2006

    Buying out GRECOVET and PET CHAMPION, acquiring 5 more new stores

  • 2007

    Opening of 3 new Pet City stores

  • 2008

    2008

    Opening of the first Veterinary Clinic in Glyfada MEGA store and 3 new stores

  • 2009

    Opening of 2 new Pet City stores

  • 2010

    Opening of 3 new Pet City stores

  • 2011

    Opening of 3 new Pet City stores

  • 2012

    Opening of 5 new Pet City stores

  • 2013

    Opening of 5 new Pet City stores

  • 2014

    Opening of 9 new Pet City stores

  • 2015

    Opening 2 Pet City stores in Halkida, outside the region of Athens

  • 2016

    Opening of 2 new Pet City stores

  • 2017

    2017

    Moving to new owned facilities (20.000m2) and opening of 2 new stores

  • 2018

    Opening 2 Pet City stores in Thessaloniki, the second biggest city in Greece and 2 new stores in the region of Athens

  • 2019

    Opening of 5 new Pet City stores

PET CITY IN NUMBERS

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OUR PEOPLE

PET CITY staff members have great expertise in the Greek Pet Shop market and all the products, due to their constant training and participation to seminars.
At PET CITY’s main facilities there is a specially designed seminar room with state-of-the-art equipment, where educational courses are held by Greek and foreign speakers from all over the world.

OUR VALUES

For people, animals and the environment. Love is what fuels us to try to create a better world for animals and people. LOVE about what we do. We are passionate to provide for people, pets and their needs.
It is the strongest value and the bond between the company and its customers, it’s what has strengthened our relations and brought us closer. We are always responding to the ever-growing needs of consumers with CONFIDENCE and PROFESSIONALISM, something that comes naturally, reflecting our 32 years of experience.
Towards all our customers, with no exceptions. Everyone is special and deserves the best shopping experience, the most polite service and of course, the most competitive prices. Our main concern is to look after all their needs.

NEW OWNED FACILITIES

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PET CITY ACADEMY

THE KNOWLEDGE IS OUR POWER

Human resources is a particularly important asset for the PET CITY family, as they are inextricably linked to its continued growth and goals, as the leader in the pet care industry. However, an important and necessary asset for the development and utilization of human resources is the effective training. Having the provision of excellent service to our customers as our primary goal, we invest in the training of our staff. That’s where the PET CITY Academy comes in.

WHAT IS PET CITY ACADEMY?

PET CITY Academy is an internal educational institution for the continuous training of PET CITY stores staff. The Corporate Education Academy designs and continuously defines the stages of the educational process, by implementing programs for all employees, in absolute alignment with the vision, values and goals of the PET CITY company.

THE VISION OF PET CITY ACADEMY

The continuous education of employees at all levels of hierarchy, aiming at the complete theoretical and practical training.

THE GOALS OF PET CITY ACADEMY

Its aim is to cultivate a single culture that will:
• Offer excellent service to our customers
• Strengthen the team spirit of cooperation and initiative
• Increase efficiency in work life by providing practical and workable tools for managing the team, in order to achieve the common goals.

V.I.P. LOYALTY CARD

We have been building a relationship for life with our loyal consumers for over 30 years also by offering a Loyalty Card that brings us closer, using more incentives, benefits, opportunities and information.
Our customers are part of our business and by using their V.I.P. Card, they create the necessary conditions to get to know each other better and to understand their growing needs and preferences.
The information gathered from the use of V.I.P. Cards helps us respond to the new trends and to think BEFORE our consumers FOR our consumers.
That is why we are creating a relationship for life that is worthy of our ultimate consumer who is a pet, offering high quality at the most competitive prices.

SOCIAL RESPONSIBILITY

We organize and participate to causes and actions for the protection of animals and the environment.

We support our employees through continuous training and invest in them through educational trips as well. It is our idea that our people should love what they are doing, just like we do. So simple.

We are trying to educate people with our specialized knowledge, by providing advice and aiming to shape a unified culture of how to treat animals with the love and respect they deserve.

All the company’s employees are like family to us.

We have direct contact with animal welfare authorities and charities and support stray animals.

We have excellent relationship with hundreds of suppliers in Greece.

We provide free food for animals throughout Greece, wherever needed.

Pet City Group is always on the search for fruitful cooperations, aiming to make the world of pets even better. Thank you!

OUR SLOGAN

All about our faithful little friends!

OUR VISION

The creation of a better and more reliable world for all animals!

AWARDS

For seven consecutive years (2013-2019), PET CITY has won the Diamond Business Award from Active Business Publishing and Stat Bank, an award given to the healthiest, most dynamic and fast-growing businesses in Greece.
In 2013, our company was awarded as one of the 500 fastest growing companies in Europe by the IESE Economic School, one of the most renowned and globally recognized Business Administration Universities in Barcelona.

Europe's 500 Top Growth Companies

Diamonds Award 2013

Diamonds Award 2014

Diamonds Award 2015

Diamonds Award 2016

Diamonds Award 2017

Diamonds Award 2018

Diamonds Award 2019

PET CITY GROUP

Pet Leader was created in order to supply Pet Shops all over Greece with immediacy, convenience and professionalism.
The basic aspiration of Pet Leader is to be the link between the biggest companies abroad and all the Pet Shops in Greece, no matter their size.
With the main message “Every order counts” the Pet Shop professional has the ability to order directly without the requirement of a specific order volume that can cause delays to the order, as well as to the delivery.

Pet Leader gives direct solutions to the specialized needs of Pet Shops.
It is the steady Partner of the Pet Shop owner who listens to his needs, thinks for him before him and has the ability to ensure the most competitive wholesale prices with large profit margins.
Pet Shop owners  do not need to order huge quantities or have big warehouses to keep the products. PET LEADER does that for them!
With PET LEADER as a partner, Pet Shop owners have the ability to:
• Order their real needs, saving time.
• Supply their Pet Shops with products without commitments of specific order volume.
• Gain everyday motivation which will ensure success.
• Enrich the product line of their Pet Shops with the newest products from abroad fast and easy every day.
The best prices in the market for 15.000 ready-to-go products!
Fast delivery within 1 to 3 working days
All means of payment
Free delivery for orders over 30 euros
12.000 daily visitors!


22nd km Lavriou Avenue, 19441 Koropi Greece.
Τel.: +30 210 6644761
Fax: +30 210 6644762
E-mail: imports@petcity.gr